"Breakout" is an exciting designation to spot, especially for making of-the-moment, topical content. Often, these are newer terms that weren't seeing much interest at the start of the time frame. When you see a topic with an unusual surge in popularity, you might see it marked as a "breakout" in place of the growth metric. Notice the growth rates for each term compared to the start of the time span. The related topics or queries that are rising in popularity stand out with metrics like 250% growth since the start of the time period. You can find these related topics further down the page with helpful glimpses at their latest trends, too. You can use this information to refine your target keywords and to understand the related topics that people are searching for. Google Trends also shows related topic and queries for your target keywords. When you go to the Google Trends page, you enter a search term you're curious about like "audiobooks." The results include a look at the phrase's search volume over the past year, but you can adjust that to something more recent. Real-time Data: Google Trends provides real-time data, so you can see how your target keywords are performing right now. Google charts them on the same timeline, so when you compare hot tubs to cold brew, you can spot any times that one saw more popularity than the other. Choose your two (or more) targeted keywords, and add any fine tuning like adding a time span. You can also compare terms to each other through the tool's built-in compare feature. This might reveal less obvious seasonal changes like searches on twin sheets and comforters that spike before college dorm move-in. With all of those details, you can find any hidden patterns surrounding the keyword you're searching. It compiles data on those searches by date, time of day, location, and platform like YouTube or Google Shopping. Google Trends works by tracking real-time searches on Google across the globe. If you feel like you're hearing about Bermuda grass at every turn, find out if that's because it's overseeding time where you live or if it's possibly tied to something more widespread. Since popularity might be different from place to place, you can also follow the trends in a region, in a country, or worldwide. This is measured through a term's search volume. Google Trends is a free tool that tracks a search term's popularity over time. In this article, we'll show you 10 unique ways to use Google Trends to boost your SEO and get more traffic to your website. Google Trends provides valuable insights into search demand and the market, which can help website owners and marketers create more effective SEO campaigns. It offers a creative way to look at those insights. You have keyword metrics to learn, competitor habits to study, and your audience's changing interests to consider. All of the information that helps you choose your targeted keywords should come from different angles. See some of the highlights below, and explore the full slate of data-including results from other countries- here.We believe that good keyword research isn't linear. Adam Levine came in first on the list of trending musicians and bands, though that probably had less to do with his music than he may have liked. On the TV side, Euphoria and Stranger Things took the top spots. The movie winners were, in this order, Encanto, Thor: Love and Thunder, and Top Gun: Maverick and other blockbuster favorites from the year like Everything Everywhere All at Once and Black Panther: Wakanda Forever made the list, too. Other trending searches that landed below Wordle in the top 10 include celebrities who passed away- Betty White, Queen Elizabeth II, Bob Saget, and Anne Heche-as well as a couple lottery-related terms and also Jeffrey Dahmer. In other words, if you look back at these lists in a decade or two, you stand a pretty good chance of identifying the corresponding year as 2022. The lists, based on Google Trends data, comprise “search terms that had the highest spike this year as compared to the previous year.” So they aren’t necessarily the most searched terms overall-but they probably capture the zeitgeist of the last 12 months in a way that more perennially popular searches might not. Its influence even extended to the list of trending definition searches, eight of which were Wordle solutions (including rupee and tacit). Wordle also topped the list of 2022’s trending searches in games-and five other entries on that list were web-based guessing games inspired by the Wordle craze. The word-guessing game, created by Josh Wardle, was the year’s biggest trending topic. ![]() If anything could further prove that Wordle is the most popular kid on the virtual playground, it’s Google’s 2022 Year in Search report.
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